Here is an interesting statistics about numbers games on synonyms - analytics, BI, big data, statistics, and data science. Powered by icrunchdata, Big Data Analytics Jobs Index provides a benchmark estimate for visualizing the present state and future job growth trends in Big Data, Analytics, Big Data, Data Science, Hadoop and Statistics job categories.
Big data and data-driven decision-making are key factors in the current advanced analytic market. This years Gartner quadrant for advanced analytics delivers a mix of good news and bad news for vendors in the advanced analytic category. Clearly there is up move for vendors such as Microsoft, Alpine, and Alteryx.
Web analytics helps to answer how data from a web server's log can be harvested to generate useful and actionable business intelligence, particularly when the data is combined with existing customer and sales data in a Data Warehouse. Wiki page defines web analytics as "the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage".
In the months since Gartner published the report in 2015, a lot in the industry has changed, and depending which end of the spectrum you are on; you could say it has evolved. Report highlights the major change that BI and Analytic platform is going through. For example - Vendors like Tableau and Qlik are gaining more because companies are increasingly adopting data-discovery and interactive-analysis platforms.
Gartner research finds that BI & Analytics indistry is going through a major transition. Their 2015 quadrant for Business Intelligence and Analytics Platforms reflects the change. Making data analytics more accessible and pervasive to a wide range of business users and use cases is the major goal of companies that are making this transition.