Introduction to Google Analytics

First thing about Google analytics is it is FREE and the next thing is it is one of the best web analytic tools available today. As a result, Google Analytic is todays most used web analytic tool.

True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences. You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.

Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.

Reasons behind popularity of Google Web analytic tool

Google Analytics is a powerful service that keeps track of your web site’s success on organic and paid search results. Google Analytics gives you better understanding on how your web site’s web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors. Below listed are some key points about the tool that makes it so popular.

1. Its functionality equals most expensive visitor tracking services, even if it is free.

2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.

6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.

7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.

Common features of Google Analytics

Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.

With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.

As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don’t have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.

Another special feature of Google Analytics is the Funnel visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic. Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.