Google trends gives an interesting alalysis of Analytics and Statistics - usage of these words in the web. In the last one decade, there is an inverse trend between the words Analytics and Statistics. There are numerous arguments to differentiate between these terminologies and many have argued they are more same than being different. Nevertheless, if we have to believe Google search then people are liking more Analytics and less Statistics compared to the past.
Here is an interesting statistics about numbers games on synonyms - analytics, BI, big data, statistics, and data science. Powered by icrunchdata, Big Data Analytics Jobs Index provides a benchmark estimate for visualizing the present state and future job growth trends in Big Data, Analytics, Big Data, Data Science, Hadoop and Statistics job categories.
Web analytics helps to answer how data from a web server's log can be harvested to generate useful and actionable business intelligence, particularly when the data is combined with existing customer and sales data in a Data Warehouse. Wiki page defines web analytics as "the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage".
A simple answer to the question in the title is "Business analytics is a buzzword". So much so that, many find it fashionable to use it as per their convinience. After all, every one has some opinion about the meaning of a buzzword. But for all the techies, let us explore the meaning of business analytic in a true sense.
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