Benefits of business intelligence

Today it is not just the large organizations, be it a small company or a midsized firm - every moden company needs some kind of business intelligence solution to be competitive in the market.

Definition of Business Intelligence

Concept of business intelligence is simple one but not always well understood.

Take an example of a local retail store. In few months time, the store owner notices reduction in sales and reasons that customers are buying in another similar store opened nearby which offers more competitive price.